[
  {
    "eyebrow": "The morning routine",
    "headline": "Water isn't a routine.",
    "accent": "Water",
    "body": "Cleanse, brighten, protect — the 3-step morning set, done before your coffee.",
    "cta": "Shop the morning set"
  },
  {
    "eyebrow": "Morning skincare",
    "headline": "Morning skin is hungover skin.",
    "accent": "hungover",
    "body": "Overnight oil, sweat, dullness — gone in one wash. Then brighten and protect.",
    "cta": "Wake your skin up"
  },
  {
    "eyebrow": "Three steps",
    "headline": "Your morning, simplified.",
    "steps": [
      "Cleanse",
      "Brighten",
      "Protect"
    ],
    "kicker": "Done before your coffee.",
    "cta": "Build your morning"
  }
]